Co-Founder Asli and Adem believe when you put your heart and soul into something, you do it with a great deal of love, energy and enthusiasm.
They have created one of the healthiest and tastiest peanut butter, for you to feel the love and joy every time you dip a spoon into the jar.
Adem worked as an advanced personal trainer for over 10 years at the UK’s best LA Fitness Club in South Kensington. He helped many people to achieve their health and fitness goals.
Asli was born and raised in Istanbul. After studying Gastronomy she worked in some of the best and famous kitchens in the UK including Gordon Ramsay and The Lanesborough Hotel. In 2012 she launched her own catering company with the goal of bringing love and happiness to everyone’s home with her goodies.
In 2012 They met in the gym when Asli was looking for a trainer and they have not separated from each other since then.
They were always a fan of peanut butter. But we were tired of dry and tasteless products in the market. Some thought they should not add anything to peanut butter in order to be healthy and some thought they should add something to taste good but found only cheap ingredients in the order cost less.
They used to prepare their own peanut butter with the ingredients they put in now for many years. In 2019 they wondered why not to share this tasty and nutrition-rich product with the world.
And have started to give friends, family and clients tasters to get feedbacks. When the feedbacks were amazing they knew they should start to share this with other people.
On May 2020 they have launched Heart and Soul Peanut Butters and in just four months, their three products have won Great Taste Awards. Which shows that they are on the right track to make people happy.